At Paradores we are living an exciting time. We are preparing to celebrate our centenary in 2028 with an ambitious modernisation plan. We want to share this great step with you, because you are part of our history.
We have invested more than 250 million euros to renovate our spaces, improve sustainability and reinforce the identity of each Parador, always respecting its essence and heritage value.
Our campaign "We are ready to a historic change" reflects this process with a unique visual approach, developed by illustrator Mikel Cámara. With a combination of photo retouching, 3D technology and AI, he has created images that capture the excitement of this new beginning. It is like opening a great curtain and discovering a renewed landscape, a future that honours our legacy.we have invested more than 250 million euros to renovate our spaces, improve sustainability and reinforce the identity of each Parador, always respecting its essence and heritage value.
We want you to know everything we are doing and for you to be part of this transformation. We are working to make every visit to Paradores even more special.
We are waiting for you to experience this change together.
Find out what's next!
