Once again, Paradores will be present at the International Tourism Fair, FITUR 2026, to be held at IFEMA Madrid from 21 to 25 January. This is an essential event for the tourism sector and an excellent opportunity to reconnect with our customers, partners and all those travellers who are passionate about heritage, nature and culture.
During the first few days, from Wednesday to Friday, the fair will have a more institutional and professional character, while at the weekend it will open its doors to the general public. On Saturday 24th and Sunday 25th January, we will be delighted to welcome you to our stand, located in Hall 10 of IFEMA, to share our latest news with you and enjoy together everything that makes Paradores unique.
At this year's fair, the Paradores stand will offer a sensory journey that combines nature, architecture and sustainability, transforming the space into an experience to be explored and felt. The concept is based on bringing the natural closer to the built environment, merging tradition and progress, and reinterpreting historical architecture from a contemporary perspective that respects the environment. Visitors will thus enter a forest that stands like an ancestral construction, evoking the magic and timeless character that define Paradores.
This year's main inspiration is one of our most unique locations, the Parador de Santo Estevo, located in the heart of the Ribeira Sacra forests. A former Benedictine monastery and artistic and historical monument, Santo Estevo exudes a special charm, marked by spirituality, legend and its superb location among chestnut and oak trees. Its Romanesque, Gothic and Renaissance cloisters are reinterpreted in the stand's design in the form of double columns, and its capitals are transformed into tree trunks that rise like the forest that protects it, while the domes and ribbed vaults become elements of light that permeate the space and envelop the visitor.
As every year, sustainability is present in this project, which is committed to the use of 100% sustainable and reusable materials. In this way, the design transcends the exhibition space and will be reintegrated into nature, minimising the consumption of energy and artificial elements.
During the weekend, visitors will also be able to enjoy a range of activities designed for all audiences, such as the traditional welcome cocktail for Friends of Paradores, which will take place on Saturday and Sunday from 12 noon, and a family workshop on Saturday afternoon.
It will also be an excellent opportunity to learn first-hand about all the latest news from Paradores, including upcoming openings and projects.
Don't forget! We look forward to seeing you from 21 to 25 January at FITUR to continue sharing stories, destinations and experiences and to welcome you.
